SELECTED ARTICLES, WHITE PAPERS & INTERVIEWS

:: CONTEXT - SELECTED RECENT ARTICLES AND INTERVIEWS ::

"Replay Value - The Power of Gamification", article by TNC Network Director Bruno Beusch, and Executive Producer Tina Cassani; in: GDI Impuls - Global Playing (Fall 2010) | available on request |

"Game Changer", monthly column by TNC Network Director Bruno Beusch, and Co-Founder Tina Cassani; in: Persönlich - Wirtschaftsmagazin für Kommunikation (2010/2011) | available on request |

"Highscore in der Shoppingmall. Wie Interaktive Unterhaltung die Konsumwelten der Zukunft verändert", article by TNC Network Director Bruno Beusch, and Executive Producer Tina Cassani; in: German Council Magazine - German Council of Shopping Centers (Summer 2010) | available on request |

"Wachstumsbranche Games. Interaktive Unterhaltung im Fokus von Marketing, Werbung und Markenkommunikation", article by TNC Network Director Bruno Beusch, and Executive Producer Tina Cassani; in: onetoone Dialogmarketing, Fischer's Archiv, Hamburg (Spring 2010) | available on request |

"Wir würden alle ruhiger schlafen", interview with GAMEHOTEL Director Bruno Beusch; in: Sonntagszeitung (Summer 2009) | pdf: german version, part 1 | pdf: german version, part 2 |

"Replay Value", article by GAMEHOTEL Director Bruno Beusch, and Executive Producer Tina Cassani; in: Persönlich - Wirtschaftsmagazin für Kommunikation (Fall 2009) | pdf: german |

"Games sind das Leitmedium unserer Epoche". Interview with GAMEHOTEL Director Bruno Beusch; in: persoenlich.com (Fall 2009) | Link |

"Zwischen Funware und Game Fatigue", article by GAMEHOTEL Director Bruno Beusch, and Executive Producer Tina Cassani; in: GDI Impuls (Fall 2008) | pdf: german version |

"Das totale Spiel", interview with GAMEHOTEL Director Bruno Beusch; in: The Gap - Magazin für Popkultur (Fall 2008) | pdf: german version |

"Chefsache Games", GAMEHOTEL organizers Bruno Beusch and Tina Cassani on funware and game mechanics; in: persönlich - Zeitschrift für Unternehmensführung, Marketing und Kommunikation (Fall 2008) | pdf: german version |

"Du bist dran", article on interactive entertainment and marketing, by GAMEHOTEL Director Bruno Beusch, and Executive Producer Tina Cassani; in: GDI Impuls (Summer 2007) | pdf: german version |

"Games als Lifestyle-, Marketing- und Werbemedium" article on games, marketing, and advertising, by GAMEHOTEL Director Bruno Beusch, and Executive Producer Tina Cassani; in: persönlich - Zeitschrift für Unternehmensführung, Marketing und Kommunikation (Summer 2007) | pdf: german version |

"Supermacht Interaktive Unterhaltung", article on the growing influence of video games in economy, society, and the media, by GAMEHOTEL Director Bruno Beusch; in: persönlich - Zeitschrift für Unternehmensführung, Marketing und Kommunikation (Fall 2006) | pdf: german version |