GAMEPROMENADE

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FRIDAY, OCTOBER 30, 2009, 9 am - 8 pm
SATURDAY, OCTOBER 31, 2009, 9 am - 8 pm Uhr
MALL SIHLCITY, ZURICH
Admission is free.

Over the past few years, digital games have had an amazing winning streak. They now reach a mass audience around the world, and continue to conquer new territories. On October 30 and 31, 2009, a novel pop-up concept expo transforms the futuristic urban entertainment and shopping destination Sihlcity into the first Gamepromenade.

British designer Guy McKinley has decorated stylish urban entertainment islands that invite shoppers and passers-by to explore the rich, multi-layered connections between today’s communication, shopping and interactive entertainment landscapes. „The Gamepromenade invites the visitors to stroll seamlessly between real and virtual worlds“, says Gamehotel producer Tina Cassani.

Give your shopping trip a surprise spin by taking a quick skateboard ride through virtual landscapes with brand-new skating title Tony Hawk Ride. Use the lunch break with your colleagues to get ready for the weekend by warming up vocal cords, guitars, and turntables with upcoming music games DJ Hero and Band Hero. You can even outsmart the routine evening traffic jam by stepping into a roaring racing car for a few adrenaline-fueled laps with the next-gen racing simulation Forza Motorsport 3. And those who prefer low-key interaction can play and chat with friends over Xbox LIVE, or watch movies and relax while sending off their avatar on a virtual shopping tour. „The Gamepromenade stages interactive entertainment as a rich, shared experience for people from all walks of life,“ says Tina Cassani.