GAMEHOTEL CONFERENCE

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FRIDAY, OCTOBER 20, 2006
TONIMOLKEREI ZURICH
2:00 pm - 6:00 pm (Doors open at 1:30 pm)
Program / speakers: see below.

Never before have computer and video games held such an important position in culture, economy, and society. Games continue to reach new audiences, make more money than Hollywood, and have a deep impact on today's entertainment, consumer, and learning habits.

At the GAMEHOTEL CONFERENCE, leading international specialists and some of the industry's most respected game developers will spotlight the influence of video games on various creative industries, advertisement, media, education, and the workplace, as well as the resulting impact on production methods and business models.

The highly inspiring conference is targeted towards decision makers, opinion leaders, and practitioners within the film and media industries, as well as those in marketing, communication, advertisement, and education  for whom it is vital to stay up-to-date on the latest developments in one of today’s most influential media.

The organizers have hand-picked a roster of high-profile speakers who will provide attendees with premium information through inspiring keynotes and penetrating panel sessions.

PROGRAM

:: 2:00 pm - WELCOMING ADDRESS::
Bruno Beusch, managing director TNC Network
Daniel Hess, Head of Xbox & Games, Microsoft Switzerland

:: IMPULSE STATEMENT ::
GAMING INTO LIFE. Impulse statement by Bruno Beusch (Paris).
The GAMEHOTEL director kicks off the conference with a quick rundown on the current trends in interactive entertainment and their importance in culture, economy, and society. (German)

:: OPENING KEYNOTE ::
CRASH COURSE: THE ENJOYMENT OF PLAYING GAMES. Keynote by Dr. Christoph Klimmt (Hanover).
The renowned specialist for media entertainment at the Department of Journalism and Communication Research at the University of Hanover explains what makes playing digital games so fascinating and enjoyable. (German)

:: 2:45 pm - SESSION ONE ::
THE VISUAL POWER OF VIDEO GAMES. Presentation by Mischa Rozema (Amsterdam).
The creative director of innovative Dutch agency PostPanic illustrates how video games influence the world of moving images, from film to ad clips to television design. (English)

ARE GAMES THE NEW MTV? Presentation by Alex Rigopulos (Boston).
The CEO of leading US music game developer Harmonix shows how video games gain momentum as a new distribution channel for music. (English)

Followed by a Q & A.

:: SHOWCASE ::
NEW GAMES / NEW AUDIENCES
Demo of current game titles reaching new audiences due to their innovative gameplay concepts.

:: BREAK & NETWORKING ::

:: 16:15 - SESSION TWO ::
ADVERTISING ENTERS THE GAME. Lecture by Caspar von Gwinner (Berlin)
The IGA Worldwide manager showcases the opportunities and challenges as well as the do's and don'ts of in-game-advertising. (German)

CASE STUDY: HABBO HOTEL. Presentation by Anita Geiger (Zurich).
The managing director of Sulake Switzerland spotlights the successful use of in-game advertising in the sprawling online-multiplayer community Habbo Hotel. (German)

Followed by a Q & A.

:: 17:00 - SESSION THREE ::
GAME OVER---IS EVERYTHING FORGOTTEN? GAMING AND INCIDENTAL KNOWLEDGE ACQUISITION. Lecture by Dr. Christoph Klimmt (Hanover).
From his perspective as team leader of the European research project "The Fun of Gaming" the media scientist explains why we always learn when we play games, and how games shape the younger generations' way of thinking, learning and working. (German)

VIDEO GAMES AND LEARNING MODELS. Presentation by Ulrich Wechselberger (Koblenz).
The educational scientist at the Institute for Knowledge Media at the University of Koblenz, Germany demonstrates how digital games are being used in education and the workplace. (German)

:: CLOSING KEYNOTE ::
THE FUTURE OF INTERACTIVE ENTERTAINMENT. Keynote by Peter Molyneux (London).
With his inspiring visions of the future of today's most powerful entertainment form, the star game designer and CEO of Lionhead Studios wraps up the conference in style. (English)

(program subject to change)